Reserved Guest · Private Guide

Your private Derby guide

Your spot is held, so here's the part we usually keep to ourselves: the seats we'd actually put you in, our honest hotel rankings, and the little things that make the day go smoothly.

WHERE WE'D PUT YOU

Seating picks

Every section has its charm, but these are the honest recommendations we give friends. Start here, then explore the full chart if you want to compare.

Show

Place

Win

How we'd seat you, day by day

Three levels for every day of the weekend. Win is where we'd splurge, Place is the crowd favorite, Show is the smart-value play.

Thursday

Arrival & Welcome

Private airport transfer, hotel check-in and an evening welcome event.

WinOur top pick

A hosted welcome dinner at a Louisville landmark

PlaceThe smart middle

A private welcome social with cocktails

ShowGreat value

A welcome gift waiting in your suite

Friday

Kentucky Oaks

The fillies take the track in prime time, so bring your best pink and enjoy Oaks day.

WinOur top pick

Premium clubhouse box for Oaks day

PlaceThe smart middle

Reserved seating with hospitality

ShowGreat value

Oaks-day general admission seating

Saturday

Kentucky Derby

The Run for the Roses. Reserved premium seating and the electric energy of Derby day.

WinOur top pick

Millionaires' Row premium hospitality

PlaceThe smart middle

Indoor-outdoor seating with dining

ShowGreat value

Comfortable reserved seating, close to the action

Sunday

Brunch or Farm & Farewell

A leisurely brunch or a private horse-farm tour before your departure transfer.

WinOur top pick

A private horse-farm tour and farewell

PlaceThe smart middle

A hosted send-off brunch

ShowGreat value

A farewell brunch basket to travel with

WHERE TO STAY

Our hotel rankings

Ranked the way we'd book them for our own family, in Win / Place / Show order. Not a directory, a shortlist we stand behind.

Win
Sold Out

Hotel Bourré Bonne

Our flagship Win-tier stay. A warm, bourbon-inspired boutique that captures Louisville's easy Southern charm, with the elevated service and finishes that make a Derby weekend feel effortless.

Sold Out

Hotel Distil

A bourbon-inspired boutique on historic Whiskey Row, steps from the best of downtown Louisville and full of character, with rooftop views and a true sense of place.

The Myriad Hotel

A vibrant boutique stay in Louisville's Highlands neighborhood, offering distinctive design, inviting social spaces, and easy access to some of the city's best dining and nightlife.

Place

Downtown Marriott

Spacious and central, connected to the convention center and the KFC Yum! Center, and an easy ride to Churchill Downs. A dependable, comfortable base in the heart of downtown.

The Manchester

A design-forward stay in the Distillery District with rooftop views.

Show

The Seelbach

A 1905 Beaux-Arts landmark that captures F. Scott Fitzgerald's Louisville, restored to its Gilded-Age grandeur.

Tempo by Hilton on Market

Bright, modern and smartly priced on Market Street, walkable to Whiskey Row and downtown. The right choice for guests who want a great location without the premium.

GOOD TO KNOW

Track tips locals keep to themselves

The little things worth knowing before the day, so nothing catches you off guard.

Fashion vs. Comfort

It's easy to forget about comfort when you're planning to look as fabulous as possible. Dress to impress, but plan for a long day on your feet.

Weather

The Derby is a rain-or-shine event. Be prepared, as a large number of seats are outdoors and uncovered.

The Crowd

Track attendance is expected to top 150,000 people, significantly larger than comparable sporting events. Not planning for a ride after the event can leave you standing around for hours with little to no cell service, so line up your transportation in advance.

What You Can Bring

The safety and security of every guest is taken seriously. Your bag may be searched and you may be wanded by security upon entry. Purses can be no larger than 12" x 6" x 12". Clear or decorative bags are both fine.

Your Tickets

Tickets are non-refundable, and all tickets are accessed digitally on your phone. Please note that tickets do not allow re-entry, so plan to stay once you arrive.

Persons with Disabilities

We do our absolute best to accommodate persons with disabilities. Note that wheelchairs are not available for rent or storage on-site.

Finding Help

If you see something, say something. Text the word DERBY to 69050 and you'll be connected with Guest Services.

Cellular & Wi-Fi

There is no public Wi-Fi on Kentucky Oaks & Derby days, and cellular service is difficult at the end of the day. Plan a meeting spot in advance.

Transportation

Shuttle vs. Uber vs. private car: always know exactly where you're being dropped off. The wrong spot can mean a three-quarter-mile hike to the entrance, something we handle for you.

What we know that you won't find online

  • You have a direct line to a private concierge, and a dedicated one who is yours for the entire weekend.
  • Local drivers who know how to slip in and out of traffic, so you're there in 15 minutes or less.
  • Where to grab the best pizza once you slip out of the track.
  • The afterparties the locals actually go to, and the best ones you'll never find on Google.
  • Exactly what to tuck in your bag for Derby day so nothing catches you off guard.
  • The seats truly worth having, plus my three favorite sections at the track.
  • How to pull your whole look together. Always pick the hat first, then build the outfit around it.

Your concierge is a text away

Reply to any of our emails or call us anytime. We'll finalize your hotel, seating and the balance whenever you're ready.

(502) 755-7636